PALAZZO FENDI VIP APARTMENT ROMA

The second floor of Palazzo Fendi has been transformed into a luxurious private and exclusive space to welcome and host Fendi’s top clients, celebrities and friends of the House. Designed by Emiliano Salci and Britt Moran of Milan based interior and design firm Dimorestudio, the Palazzo Privé features a highly curated mix of hi-design vintage furniture, collectible contemporary design and art pieces, as well as a selection of new designs that Emiliano Salci and Britt Moran conceived for the Roman Lounge, a project commissioned by Fendi for Design Miami/ in 2014.

Spread across the entire floor, it features a large foyer, a formal dining room, a sitting lounge area and a fitting room. Dimorestudio has retained the apartment’s innate elegance, its soaring ceilings, large glass windows and intricate stucco work, but have transformed it into a warm, intimate jewel-box like living space that offers a perfect entertaining space for Fendi’s VIPs.

Enveloped in a very personal and refined environment, Fendi’s exclusive guests are treated as if they had been invited into a luxurious private home. The walls of the fitting room have been treated in light green paint and dark blue silk fabric. The shaved Fendi mink daybed designed by Dimorestudio and also presented at Design Miami/, adds a deeply sumptuous touch. While a selection of art works by Lucio Fontana, Agostino Bonalumi, Getulio Alvani, Nunzio e Josef Albers, from Mazzoleni Gallery collection grace all the rooms of the apartment.

ph. Andrea Ferrari