Founded in Milan in 2003 by Britt Moran and Emiliano Salci, Dimorestudio is a full-service, global architectural and design studio that spans residential, retail and hospitality projects, in addition to, producing furnishings, textile and lighting designs under the name of Dimoremilano.
The 19th-century location of Via Solferino in Milan’s Brera district is the heart of the business for the 40 plus person team as well as for Dimoregallery, the evocative setting which features a rotating installation of the collection of the great masters of the 20th century and contemporary designers, championed by the Gallery.
Moran, a North Carolina-born former graphic designer, and Salci, a former art director at Cappellini who was born in Arezzo in Tuscany, are a perfect fusion of talents. The story of their journey began in the same Milan location where Dimorestudio currently operates and it developed and grew – year after year – thanks to a skilful combination of decoration, objects, modern art, important mid-century pieces, and finally, elements and spaces that they designed and produced themselves.
Dimore interprets memories and creates dreams.
We are storytellers and experience builders. We create designs and atmospheres that recollect. A juxtaposition of contexts, spaces and elements that evoke emotion. A nonlinear narrative blurring nostalgia, present sensations and hopes. Pairing, mixing and matching different time periods. Artisanal techniques transmitted through generations. Old and new. Vintage and contemporary.
References are at the core of our work. From meticulous research to the careful and rigorous selection of pieces, textures, perfumes and sounds; from abstract to palpable; from synapsis to result; every unit of the ensemble feeds the pleasures of the senses and represent the creativity of Emiliano Salci and Britt Moran. The unique and personal vision and taste coming from their individual and cultural interactions with the world provide substance and meaning to all details curated. Unexpected, yet justified. A materialization of passion.
Dimore is a home. An environment to be “lived in”. A series of moments and feelings. A fortunate surprise. An impeccable signature.
“The word ‘Dimore’ in Italian means dwelling but conjures up images of old villas clinging to their aristocratic origins. It lends the name a sense of nostalgia. I think it’s our DNA: we take a historical approach to a project to give it some roots, and then we inject it with more of a contemporary feel.” – Britt Moran