UNSAID PARIS

Located at 35 Rue Danielle Casanova, just steps from Place Vendôme, the store spans three floors, each conceived as a world of its own yet connected by a narrative thread woven through shapes, materials, and colors. A distinctive infusion of 1970s and 1980s influences—drawing inspiration from the Milanese elegance of Claudio Salocchi, renowned for his high-gloss lacquer finishes, and the refined mannerism of Kazuhide Takahama—blends seamlessly with Dimorestudio’s design ethos. This unique mix creates a new stylistic language that bridges historical references and modernity, perfectly capturing the essence of Unsaid. 

Geometric inspiration pervades the space, establishing a continuous dialogue through triangles, rhombuses, and light plays, evident in the ceilings and showcases. Burlwood, alongside brass and tones of aubergine and golden yellow, takes center stage, evoking the elegance of Piero Portaluppi’s Villa Necchi Campiglio. 

On the ground floor, the jewelry display is enhanced by the historical lamps from the Astra Theatre in Milan. Originally created by the master Seguso from Murano, have been restored and reworked with brass modules, blending tradition and innovation in a single project. The first-floor features three freestanding vitrines illuminated by suspended loops of light, creating a theatrical atmosphere, alongside a cozy lounge area dedicated to jewelry consultations and fittings. 

The second floor, partially accessible to the public, is an exclusive space for the brand’s creative direction. Here, a large screen displays the artisanal craftsmanship behind the jewelry. This floor also houses a lounge featuring iconic pieces by design masters such as Pierre Chapo, Paul Evans, Serge Mouille, and creations by Dimoremilano, offering a comprehensive vision of the brand’s world. 

Spanning 150 square meters, the new Unsaid flagship store is more than just a retail space: it is an immersive experience that celebrates the fusion of design, craftsmanship, and sustainability, in an environment rich in sophistication and inspiration.

Ph. Paola Pansini