ph. Paola Pansini
Innovative ways of showcasing the products, elements such as a circular checkout counter decorated with blonde wigs from head to toe, LED columns featuring moving texts and scene stealer mirrors become extra attractions in the spaces.
Edgy interiors inspired by several references and embellished with precious works by some of the best designers of the 20th century, such as Man Ray, Angelo Mangiarotti, Gabriella Crespi and Gae Aulenti.
The boutique’s third floor will host pop-up installations from key brands or highlight capsule collections and product launches.
The first one is dedicated to DIMOREMILANO’s furniture collection, displaying remarkable and one-of-a-kind pieces including furnishings from Emiliano Salci’s Limited Edition collection.